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How to Create a Lead Magnet

A few months ago, I used to work as an Associate Inbound Marketer for an SEO agency in the Philippines. In February of 2021 my team released the one and only State of SEO report as a lead magnet in the country.

This report alone gave us hundreds of leads, and resulted in a 650% increase in our conversions compared to the previous quarter.

Here’s how we did it.